The Russia-Ukraine-NATO conflict has virtually chased COVID from the news. Fears of a Russia-U.S. nuclear World War III are going off the charts. End-of-the-world stuff. But do these media-stoked fears have any real basis in fact? If so, what do we actually have to do to be among the majority who will certainly survive?
Biggest threats to businesses today are not those that are likely or identifiable but instead those that are unknown and/or highly unlikely. However, the available points of impact on your business are both evident and certain. Big question: which of your points of impact are most vulnerable to such events or situations, whatever they may turn out to be?
The Great Reset seems to be upon us, like it or not. It is enormously ambitious. Jury is still out on whether it will actually be “great” but it will certainly be big, no matter what. Impacts are almost impossible to foresee except in outline. How can you run a business in a world like this?
