We seem to be in a time where reality is very hard, if not impossible, to see and understand. Situations change rapidly and unpredictably so that the underlying reality – causes, players, results, whatever – is highly fluid. So much so that it may well have become irrelevant for managing a business. Reality is irrelevant?
Action must generally be based on a solid understanding of the situation. Winging it is not generally considered to be good management practice. Study, plan, and then act seems to be the standard formula. In the good old days, things were always changing but in a stable, understandable manner. No longer. Action increasingly happens based on little or no real understanding.
