When Facts Aren’t Real: Managing in an Unreal Reality

When Facts Aren’t Real: Managing in an Unreal Reality

Facts were once thought to define reality. Only one reality was real, with only one set of real facts. But no more. New realities pop up regularly, each with its own set of facts. Facts are now fungible and personal. Your choice. But this presents a serious problem for those of us who must manage real businesses and organizations: Which reality should we use and what is real about it?