Making a Case for Not-Prepping

Making a Case for Not-Prepping

Big things are definitely happening today, even if they have not yet managed to reach broadly catastrophic dimensions. What we are clearly facing, almost certainly, is a set of major threats to our business and organizational survival. These threats are largely or completely unforeseeable in nature, magnitude, and timing. You can’t realistically “prep” for these: You can only tackle your survivability.